onemedia Credentials - page 4

Our visual
identity
Corporate Style Guide
30
Custom-made> Externaldesign agencies communications
Examples of work
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BRACKNELL
TRAIN STATION
THEPOINT
HIGH STREET
BONDWAY
THERING
CHURCHROAD
THERING
FITZWILLIAM
HOUSE
Ask yourGPor visit
formore information aboutNHS BracknellOutpatient
CentreatFitzwilliamHouse,SkimpedHillLane,Bracknell.
Here in
Bracknell
town centre?
Yes.
Hospital services closer tohome.
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BRACKNELL
TRAIN STATION
THEPOINT
HIGH STREET
BONDWAY
THERING
CHURCHROAD
THERING
FITZWILLIAM
HOUSE
Righthere in
Bracknell town
centre.
Ask yourGP about coming to the new Bracknell
OutpatientCentre.
•BasedatFitzwilliamHouse,SkimpedHillLane
•650mfromBracknellStation
•300mfromthePointcarpark
•NHSconsultantsformHeatherwoodandWexham
ParkHospitals
•Outpatientclinics,X-RayandUltrasound
18,868patients have already used ourmodern
facilitieshere inBracknell TownCentre. We’re right
on your doorstep.
Hospital services closer tohome.
Adverts
Brand development
22
Custom-made> Externaldesign agencies communications
The trust’s logo
NHS Logo Colours
TheNHS logo should beprinted in theNHSblue (Pantone 300) andBlack.Where the
reproduction of PantoneColours is not possible, such asRGB for screen based applications,
andCMYK for4Colour Process Lithoprint, it should bematched to the colourbreakdowns
below. TintsofNHS blue or black for the logo are not permitted under any circumstances.
Acceptable uses on coloured backgrounds
The logo canbeused onwhite, light and dark solid colour backgrounds.
On Light colouredbackground,
use the standardNHSblue (Pantone 300) and
Black. Ensure the letteringofNHS iswhite to improve the logos legibility.Neither
NHSblueor black shouldbeused as thebackground colour.
Ondark colouredbackground,
all elements of the logo shouldbewhite out.
These examples demonstrate correct and incorrectusesof the logo. Theguidelines are in
place to ensure the legibilityof all the logos elements at all times. If youhave any further
questions,please contact JasonCandlin,Head ofMedical Illustration on01753633255.
The logomustnotbemodified in anyway.
Pantone® 300
C100M44Y0K0
R0G121 B193
Pantone®Black
C0M0Y0K100
R0G0 B0
Our portfolio
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