onemedia’s MD joins the InAVate panel at ISE2020 to discuss the importance of content in the AV industry
ISE 2020 Panel: Should the AV sector be investing more resource into content creation?
As in previous years, Inavate hosted a series of panel discussions in their recording studio at ISE 2020. The discussions, covering the hottest topics in the AV industry were chaired by Paul Milligan.
Onemedia were pleased to be invited on the panel to discuss the importance of content creation in the industry and how this has changed over the years. Tyson, onemedia’s Creative Director, joined Peter Cliff from Holovis, Lee Dennison from White Light, and Loek Wermenbol from First Impression.
"We're incredibly fortunate enough to now work with a set of integrators, who we've earnt the trust through successful project deliveries, that let us discuss directly with our mutual end users. Typically they understand the right value of content creation consideration from the very beginning, hardware independent, to gain a true return on investment of a successful AV install. This is relevant be it standard internal communications strategy for digital signage, a high impact videowall statement piece or interactive solution truly allowing the customer to leverage our expertise to deliver true return on engagement."
