onemedia add value to the student experience with touch screen kiosk solution at Northumbria University

Focused on delivering an unrivalled student experience, Northumbria’s campus style is contemporary, reflecting the innovative learning styles and research techniques adopted by the University. Northumbria University’s objective was to improve and modernise their visual communication channels across the campus.  The University wanted to diversify their methods of engaging students in order to add value to their environment and improve engagement.

Roche AV had recommended that the University get in touch with onemedia, a content agency specialising in digital signage and interactive solutions. onemedia have collaborated closely with Northumbria to deliver a comprehensive content strategy that would deliver relevant information to students interactively, setting this leading education facility apart from the rest. Initial on-site attendance, with face-to-face content workshops with the overall project owner, and each department’s content owners helped to set expectations about the solutions operation, use and their ongoing processes.

onemedia have introduced various dynamic elements into the bespoke content such as the date, time, live news feeds and weather updates. In addition, onemedia have also configured a ‘Map Finder’ function to help students find their way around campus with ease. Using existing Maps of the university, students can simply tap on the location they wish to find, and the appropriate map is presented to them, an invaluable tool for freshers during their first few weeks on campus.

Furthermore to heightened engagement, interactivity can also offer valuable insight into audience behaviour. onemedia have incorporated an analytic element to this project which enables Northumbria’s content managers to monitor the campus wide click through rates in real time, allowing them to analyse the effectivity of their content and understand student behaviour and interests in more detail. onemedia’s Creative Director Tyson Reed commented; ‘We have developed the analytical element of this project with a view to understanding student interests, we continue to work with Northumbria to evolve the touch enabled content in response to the learnings collected from this feature’.